Head and Heart

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Rachelle Strasburg’s grandmother was diagnosed with Alzheimer’s Disease at the early age of 64. And while the family was heartbroken by that news, the diagnosis helped launch Rachelle on an exploration of learning and purpose.

Rachelle converted her personal experience with her grandmother to an 18-year career in caregiving and relationship building, which has now evolved to being named Vista Prairie’s first Vice President of Sales and Marketing. In the newly created position, Rachelle will work with leaders in each of our communities to connect with potential new residents.

“With a heart for service and a passion to transform aging services, I am dedicated to collaboration, creativity, and growth in all the work I do,” Rachelle said when accepting the position.

She began her senior care journey working as a caregiver at a senior living company in Rochester, MN. It was there that she knew her life would always involve serving the older adult population. Rachelle worked as a manager in residential memory care and later transitioned into 55-plus Independent Living Property Management. As she gained knowledge about the sector, she found that she was naturally skilled in sales and marketing.

“I learned a lot about aging services and really enjoyed the sales and marketing aspect of the business,” she says. “Understanding the customer journey and creating thoughtful content, resources and campaigns around it is my favorite part of what I do.”

Among her accolades, Rachelle completed the LeadingAge MN Leadership Academy in 2019 and the organization’s Sales and Marketing in Senior Housing Certification program. She studied business administration at North Hennepin Community College and business management at the University of Minnesota.

Welcome aboard Rachelle!

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